daryproduct
think // design // create // market

About Me

A dreamer who won’t stop pursuing the passion of creating products that would, cliche, make the world a better place. A good design is not only a must but automatically becomes a happy byproduct of such pursuit.

Communication
Planning
Architectural Design
UX Design
Visual Design
Project Management
Programming
Product Marketing

Portfolio

Canal City Competition

Canal City Competition

Architecture

Foster City Elementary School

Foster City Elementary School

Architecture

Assimilation

Assimilation

Photography

kiteworks Microsite

kiteworks Microsite

Marketing

kiteworks Videos

kiteworks Videos

Marketing

Settlr

Settlr

UI/UX Design

Experiences

client-face
DataSift Product Marketing Manager
September 2015 - Present

  • Develop marketing strategies and campaigns to drive awareness and growth of the PYLON social analytics platform for Facebook Topic Data; results in 3x growth in customer base within 12 months
  • Define product messaging to educate prospects and customers about the use cases, best practices, and benefits
  • Execute product launch plan for new product and feature releases from handling internal and customer communication to creating marketing collaterals such as web content, datasheet, whitepapers, and blogs
  • Enable sales and services to sell the DataSift story effectively through sales training and creating sales collaterals such as product presentations, product guides, and competitive briefs
  • Drive demand generation and content marketing activities including webinar, e-newsletter, and automated free trial; results in an average of 22% increase in content engagement and 30% increase in trial signups
  • Lead the partner success initiative to drive success of the ecosystem including creating partner toolkit and microsite
  • client-face
    Accellion Associate Product Marketing Manager
    June 2013 - September 2015

  • Managed Accellion’s kiteworks content platform by monitoring product performance, designing marketing programs to drive product awareness, developing content for lead generation, and enabling sales with new releases
  • Developed vertical marketing strategy and content to increase adoption in the legal industry by 10%
  • Increased mobile app conversion through app store optimization and implementing in-app tutorials
  • Created outbound collaterals (data sheets, web content, microsite, videos, white papers, blogs, infographics, etc.) and internal sales tools (ROI calculator, sales alerts, battle cards, etc.)
  • Collaborated cross-functionally with PMs, engineers, internal creative team, and external vendors
  • client-face
    Box Customer Success Operations Intern
    May 2012 - September 2012

  • Automated in-app upgrade conversion process with Engineering to reduce man-hours by 70%
  • Developed strategy to streamline account cancellation process by identifying dependencies
  • Built Salesforce reports to quantify upsell opportunities and forecast account growth
  • client-face
    WLC Architects Designer
    August 2008 - September 2011

  • Conducted client workshops and design charades to discover client needs
  • Generated sustainable design concepts using innovative building technology and materials
  • Developed master plan, schematic, design, construction drawings for state agency review
  • Collaborated with engineers and consultants on project development from concept to construction
  • Let's Talk

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